Investigate. Inform. Succeed.

VitalPath Insights (VPI) helps organizations succeed using traditional behavioral science approaches, design thinking, and the latest AI-powered tools.

Our approach

We are your strategic partner, helping you navigate the world of research and AI technology to achieve your critical business goals.

Employing traditional behavioral science techniques, design thinking, team collaboration, and the latest AI-powered tools, VPI provides high-quality market research, product research, organizational research, and non-profit program evaluation services. We collaborate with and assist clients lacking the in-house resources or expertise needed to create data-driven insights that inform product design and strategy, empower teams, enhance impact, and grow revenue.

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Our industries

  • Consumer Packaged Goods (CPG)

  • Healthcare

  • Pharma

  • Biotech

  • Robotics

  • Entertainment & Gaming

  • Communications Tech

  • Advertising & Marketing

  • Financial Services

  • Non-Profit

Providing the services you need

We are a B2B and B2C research firm available to support your next customer understanding and insights project. We can help at any point in the research process. Whether you are in the planning phase, deciding which methods and AI tools are right for your project, need an experienced moderator, or need help crafting a compelling, actionable story from your data, VPI has you covered.

 

In-person and remote options

We are a research firm located in the San Francisco Bay Area. We offer in-person and remote research services including in-depth interviews, virtual ethnography, focus groups, video research, note-taking, and more.

Our services

  • AI Research

    Expedited Insights, Integrated Methods, Strategic Partnership

  • Qualitative Research

    Observation, Interviews, Focus Groups, Virtual Ethnography, Online Bulletin Boards, Journaling, Diary Studies.

  • Moderation

    Virtual IDIs, Focus Groups, Guide Development, Topline Summaries

  • End-to-end Primary Research

    Scoping, Budgeting, Recruiting, Data Collection, Analysis, Reporting.

  • Survey Research

    Telephone Surveys, Print Surveys, Digital Surveys.

  • Data Analysis

    Content Analysis, Thematic Analysis, Grounded Theory, Descriptive Statistics

  • Reporting

    Written Reports, Executive Summaries, Engaging Slide Decks, Presentation Facilitation, Digital Copy, Print Materials.

  • Note-taking

    In-person or Online Note-taking, Transcription.

Get started with VPI, today.

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