Investigate. Inform. Succeed.

VitalPath Insights (VPI) drives client success using traditional behavioral science approaches and ai-powered tools.

Our approach

Employing traditional behavioral science investigative techniques and the latest ai-powered tools to provide high-quality market research, organizational research, and non-profit program evaluation services. Assisting clients lacking the in-house resources or expertise to create data-driven insights that inform product strategies, empower teams, enhance impact, and grow revenue. Let us help you complete your next investigation.

Our industries

  • Advertising & Marketing

  • Consumer Packaged Goods (CPG)

  • Financial Services

  • Healthcare

  • Higher Education

  • Biotech

  • Robotics

  • Entertainment & Gaming

  • Communications Tech

  • Non-Profit

Providing the services you need

We are a B2B and B2C research firm available to support your next insights project. We will help at any point in the research process. Whether you are in an early planning phase, need an experienced moderator to conduct your next set of IDIs, or need help crafting a story from your data, VPI has you covered.

 

In-person and remote options

We are a research firm located in the San Francisco Bay Area. We offer in-person and remote research services including in-depth interviews, virtual ethnography, focus groups, video research, note-taking, and more.

Our services

  • Primary & Secondary Research

    Scoping, Budgeting, Recruiting, Literature Reviews, Data Collection, Analysis, and Reporting.

  • Qualitative Research

    Observation, Interviews, Focus Groups, Virtual Ethnography, Online Bulletin Boards, and Journaling.

  • Survey Research

    Telephone Surveys, Print Surveys, Digital Surveys.

  • Note-taking

    In-person or Online Note-taking, Transcription.

  • Data Analysis

    Coding, Thematic Analysis, Statistical Analysis.

  • Reporting

    Key Take-Aways, Compelling Storytelling, Actionable Results, Recommendations.

  • Presentations

    Engaging Slide Decks, Digital Copy, Print Materials

VPI is

  • Amanda Peters, PhD

    I’m an experienced qualitative and mixed-methods researcher with a background in social psychology and applied research in health behavior, population health, and medical education. I’m also a seasoned marketing and community engagement professional specializing in targeted, high-impact campaigns. I work with clinical research teams, market research firms, non-profits, for-profit companies, and community groups. I am passionate about communication, understanding human behavior, and using innovative approaches to drive evidence-backed product and service development.

    Linkedin: https://www.linkedin.com/in/amandapetersmr/

“We are so glad that we have her as one of our qualitative vendors. Amanda does it all: Report writing, qualitative interviewing, notetaking, and strategy. She gets up-to-speed quickly on projects, is meticulous, a great moderator, and super professional in everything she does.”

— JOANNA JONES, OWNER/FOUNDER, INTERQ RESEARCH

“I've worked with Amanda on various projects. Working with her was always a pleasure, her organization skills and collaboration make it easy to stay on task.”

— JESUS JIMENEZ, MARKETING MANAGER

“She executes flawlessly with attention to detail and relentless follow-up. She has a very supportive and collaborative tone and appropriate style as she engages with a wide range of constituents.”

— STEVE SHRAY, OPERATIONS & ENGINEERING EXECUTIVE

Get started with VPI, today.